What is HOLA Media Group?
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What is HOLA Media Group?

8/22/2026
Articles

HOLA Media Group is an ecosystem of media, content, community, and projects created to connect, inform, and give visibility to the stories of the Latino community in Canada.

At the helm of the group is Luis Rios, founder and president, who has driven the development of various platforms with a common goal: to create media that is close to the community, produce content with its own identity, and open spaces so that entrepreneurs, artists, creators, organizations, and new voices can be seen and heard.

A vision that grew across different platforms

HOLA Media Group is not just a single webpage or a single social network. It is a structure that brings together projects with different audiences and focuses, yet they are all connected.

HOLA Montréal

HOLA Montréal is focused on discovering the city and its surroundings: events, culture, gastronomy, entertainment, interviews, experiences, and recommendations for those who live in Montréal or want to get to know it better.

HOLA Montréal website · Instagram

HOLA Canada

HOLA Canada expands that conversation to a national level, with content designed to showcase the people, experiences, and topics that connect the community across different parts of the country.

HOLA Canada YouTube · TikTok

Canadá Desde Adentro

Canadá Desde Adentro approaches Canada from an up-close and direct perspective, combining information, experiences, stories, curiosities, and audiovisual content for an audience that wants to understand and discover the country from the inside.

Facebook · Instagram · TikTok · YouTube

From media to the HOLA AWARDS

The growth of the ecosystem also gave way to projects that go beyond content. HOLA AWARDS is part of this new stage of HOLA Media Group and seeks to recognize the people, projects, and organizations that generate impact within the Latino community in Canada.

The awards evolved from the HOLA EMPY Awards to the HOLA AWARDS under HOLA Media Group, maintaining the collaborative work with EMPY to build an awards ceremony worthy of our community.

Content, conversation, and community

The vision of HOLA Media Group starts with a simple idea: media can do much more than just publish information. They can also build connections, discover talent, open conversations, generate opportunities, and build spaces where a community can see itself represented.

That is why the ecosystem combines social media, video, interviews, podcasts, event coverage, editorial content, and in-person projects. Each platform has its own personality, but all are part of the same vision.

Luis Rios and the next stage of HOLA

As founder and president, Luis Rios leads the evolution of HOLA Media Group toward a structure that integrates media, content production, community, and events. HOLA AWARDS represents an important part of that stage: taking the visibility that is built every day in media and social networks into a space of recognition for those who are leaving their mark in Canada.

This story continues to grow with every interview, piece of coverage, project, collaboration, and person that is part of the community.

Luis Rios, founder and president of HOLA Media Group, speaking at HOLA EMPY 2025
Luis Rios, founder and president of HOLA Media Group, during HOLA EMPY 2025.
Luis Rios at HOLA EMPY 2025
Luis Rios during HOLA EMPY 2025.

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HOLA AWARDS

Honouring Outstanding Latin Achievement

Canada

Canada’s most important Latino recognition, celebrating the talent, dedication and excellence of our community.

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