What is HOLA Media Group?
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What is HOLA Media Group?

8/22/2026
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HOLA Media Group is an ecosystem of media, content, community, and projects created to connect, inform, and give visibility to the stories of the Latin community in Canada.

Leading the group is Luis Rios, founder and president, who has driven the development of various platforms with a common goal: to create media that stays close to the community, produce content with its own unique identity, and open spaces where entrepreneurs, artists, creators, organizations, and new voices can be seen and heard.

A vision that grew across different platforms

HOLA Media Group is not just a single webpage or a single social network. It is a structure that brings together projects with different audiences and focuses, yet all connected to one another.

HOLA Montréal

HOLA Montréal is focused on discovering the city and its surroundings: events, culture, gastronomy, entertainment, interviews, experiences, and recommendations for those who live in Montréal or want to get to know it better.

HOLA Montréal website · Instagram

HOLA Canada

HOLA Canada expands that conversation to a national level, with content designed to showcase people, experiences, and topics that connect the community across different parts of the country.

HOLA Canada YouTube · TikTok

Canadá Desde Adentro

Canadá Desde Adentro approaches Canada from a close and direct perspective, combining information, experiences, stories, curiosities, and audiovisual content for an audience that wants to understand and discover the country from the inside.

Facebook · Instagram · TikTok · YouTube

From the media to the HOLA AWARDS

The growth of the ecosystem also gave way to projects that go beyond content. HOLA AWARDS is part of this new chapter for HOLA Media Group and seeks to recognize the individuals, projects, and organizations that generate impact within the Latin community in Canada.

The awards evolved from HOLA EMPY Awards to HOLA AWARDS under HOLA Media Group, maintaining the collaborative work with EMPY to build an awards ceremony that truly represents the community.

Content, conversation, and community

The vision of HOLA Media Group starts from a simple idea: the media can do much more than just publish information. They can also create connections, discover talent, open conversations, generate opportunities, and build spaces where a community can see itself represented.

That is why the ecosystem combines social media, video, interviews, podcasts, event coverage, editorial content, and in-person projects. Each platform has its own personality, but all are part of the same vision.

Luis Rios and the next chapter for HOLA

As founder and president, Luis Rios leads the evolution of HOLA Media Group toward a structure that integrates media, content production, community, and events. HOLA AWARDS represents a significant part of that chapter: taking the visibility that is built every day in media and social networks to a space of recognition for those who are making a mark in Canada.

This story continues to grow with every interview, piece of coverage, project, collaboration, and individual that forms part of the community.

Luis Rios, founder and president of HOLA Media Group, speaking at HOLA EMPY 2025
Luis Rios, founder and president of HOLA Media Group, during HOLA EMPY 2025.
Luis Rios at HOLA EMPY 2025
Luis Rios during HOLA EMPY 2025.

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HOLA AWARDS

Honouring Outstanding Latin Achievement

Canada

Canada’s most important Latino recognition, celebrating the talent, dedication and excellence of our community.

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